An award-winning design leader with over a decade of experience, Minhee Kim is a DC-based brand creative director, problem solver, and lifelong learner who prioritizes empathy and ingenuity.
theSkimm Brand Evolution
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A summary of my role as a Design Lead (2021) and Creative Director (2022–2023) in a brand refresh and evolution.
Creative Direction, Design Management ◌ 2021–2022
SkimmU Virtual Event Series
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Creative direction and design management for a new live virtual event series launch.
◌ Digiday Media Awards Finalist for Best Virtual Event Series
Creative Direction, Design Management ◌ 2021
theSkimm Virtual Holiday Village
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Creative direction and design management of a multi-platform holiday campaign and virtual shopping experience.
◌ Digiday Content Marketing Award for Best Use of Native Advertising/Sponsored Content
◌ Skimlinks CAPS Award for Best Holiday Campaign
Creative Direction, Motion Design ◌ 2019
Texting With Video Series
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Branding and a graphics package for theSkimm’s best performing and longest running video series.
Identity Design, Product Design ◌ 2020–2021
theSkimm Loyalty Program
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Design lead for marketing the launch of a new loyalty program at theSkimm.