https://minheekim.com Minhee Kim Thu, 03 Apr 2025 15:54:09 +0000 https://minheekim.com en https://minheekim.com/PBS-News-Hour-Tour-and-Taping-Invitation-preview Thu, 03 Apr 2025 14:18:09 +0000 Minhee Kim https://minheekim.com/PBS-News-Hour-Tour-and-Taping-Invitation-preview Creative Direction, Design Management, UX Design&nbsp;◌ 2025 <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/0aa723c0ed81610ab147d93c9f9f56f79c73bec711e20b1d1c068ffd8097f4a1/FONHInvite.gif" data-mid="229229906" border="0" src="https://freight.cargo.site/w/800/i/0aa723c0ed81610ab147d93c9f9f56f79c73bec711e20b1d1c068ffd8097f4a1/FONHInvite.gif" /> PBS News Hour Tour and Taping Invitation → Proposed and led strategy, design, and production of a first-of-its-kind “sneak peek” donor experience for PBS NewsHour, creating an email + landing page flow that engaged major donors and showcased the brand in a polished, elevated way. https://minheekim.com/theSkimm-Brand-Evolution-preview Fri, 26 May 2023 15:48:17 +0000 Minhee Kim https://minheekim.com/theSkimm-Brand-Evolution-preview Design System, Identity Design, Motion Design, User Research ◌ 2021, 2022–2023 <img width="800" height="449" width_o="800" height_o="449" data-src="https://freight.cargo.site/t/original/i/1abe5d6f8e3d0430d588662018af5910cd2ce178f1f4b6eb66c39c4ff24e9213/brandrefresh_trim.gif" data-mid="185640570" border="0" src="https://freight.cargo.site/w/800/i/1abe5d6f8e3d0430d588662018af5910cd2ce178f1f4b6eb66c39c4ff24e9213/brandrefresh_trim.gif" /> theSkimm Brand Evolution → A summary of my role as a Design Lead (2021) and Creative Director (2022–2023) in a brand refresh and evolution.&nbsp; https://minheekim.com/SkimmU-Virtual-Event-Series-preview Fri, 26 May 2023 14:37:09 +0000 Minhee Kim https://minheekim.com/SkimmU-Virtual-Event-Series-preview Creative Direction, Design Management ◌ 2021–2022 <img width="1200" height="607" width_o="1200" height_o="607" data-src="https://freight.cargo.site/t/original/i/4e9e7ab2d5c3298e7c2c9e114e116a5fd2dbfd81adb3f0725468283fa42b2dc2/skimmu_hero.gif" data-mid="188028845" border="0" src="https://freight.cargo.site/w/1000/i/4e9e7ab2d5c3298e7c2c9e114e116a5fd2dbfd81adb3f0725468283fa42b2dc2/skimmu_hero.gif" /> SkimmU Virtual Event Series→ Creative direction and design management for a new live virtual event series launch. ◌ Digiday Media Awards Finalist for Best Virtual Event Series https://minheekim.com/Ceros-Web-Experiences-preview Thu, 03 Apr 2025 15:54:09 +0000 Minhee Kim https://minheekim.com/Ceros-Web-Experiences-preview Creative Direction, Design Management, UX Design ◌ 2021 <img width="1200" height="759" width_o="1200" height_o="759" data-src="https://freight.cargo.site/t/original/i/c80e5546931202351cf139bb00fd03aa2e3b4f85d5b50d69618f8343621a56e8/ceroswebexperiences2.gif" data-mid="229232994" border="0" src="https://freight.cargo.site/w/1000/i/c80e5546931202351cf139bb00fd03aa2e3b4f85d5b50d69618f8343621a56e8/ceroswebexperiences2.gif" /> Ceros Web Experiences → Landing pages and hubs that I directed, designed, and/or built in Ceros for various brand or branded content campaigns at theSkimm. https://minheekim.com/theSkimm-Virtual-Holiday-Village-preview Tue, 30 May 2023 15:44:22 +0000 Minhee Kim https://minheekim.com/theSkimm-Virtual-Holiday-Village-preview Creative Direction, Design Management ◌ 2021 <img width="1200" height="560" width_o="1200" height_o="560" data-src="https://freight.cargo.site/t/original/i/82533aada6e230582271007f84ed231b1755a024dca239f84fc6069654f127c0/12.02_Holiday_Mixed.gif" data-mid="186944052" border="0" src="https://freight.cargo.site/w/1000/i/82533aada6e230582271007f84ed231b1755a024dca239f84fc6069654f127c0/12.02_Holiday_Mixed.gif" /> theSkimm Virtual Holiday Village → Creative direction and design management of a multi-platform holiday campaign and virtual shopping experience.&nbsp; ◌ Digiday Content Marketing Award for Best Use of Native Advertising/Sponsored Content ◌ Skimlinks CAPS Award for Best Holiday Campaign https://minheekim.com/Texting-With-Video-Series-preview Tue, 30 May 2023 15:49:23 +0000 Minhee Kim https://minheekim.com/Texting-With-Video-Series-preview Creative Direction, Motion Design ◌ 2019 <img width="800" height="449" width_o="800" height_o="449" data-src="https://freight.cargo.site/t/original/i/7892aca37f6b0112b4df9cb5b9a5a1a52070b1a72061f6fe7b5a141a608dc3c9/textingwith_trim.gif" data-mid="185639385" border="0" src="https://freight.cargo.site/w/800/i/7892aca37f6b0112b4df9cb5b9a5a1a52070b1a72061f6fe7b5a141a608dc3c9/textingwith_trim.gif" /> Texting With Video Series → Branding and a graphics package for theSkimm’s best performing and longest running video series.&nbsp; https://minheekim.com/theSkimm-Loyalty-Program-preview Wed, 31 Jan 2024 19:51:51 +0000 Minhee Kim https://minheekim.com/theSkimm-Loyalty-Program-preview Identity Design, Product Design ◌ 2020–2021 <img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/1658feff0416d75c46df93cfdd785207921533a92b03691f2abd4cbf152eea84/loyalty4.png" data-mid="203295367" border="0" src="https://freight.cargo.site/w/1000/i/1658feff0416d75c46df93cfdd785207921533a92b03691f2abd4cbf152eea84/loyalty4.png" /> theSkimm Loyalty Program → Design lead for marketing the launch of a new loyalty program at theSkimm. https://minheekim.com/OnlyatGW-Video-Campaign-Serie-previews Tue, 30 May 2023 15:51:30 +0000 Minhee Kim https://minheekim.com/OnlyatGW-Video-Campaign-Serie-previews Art Direction, Illustration ◌ 2014 <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/08a24a47dc4b49cefa12ace2946e84736c724e2057b44ddd417cb55e71858c41/onlyatgw.gif" data-mid="185642489" border="0" src="https://freight.cargo.site/w/1000/i/08a24a47dc4b49cefa12ace2946e84736c724e2057b44ddd417cb55e71858c41/onlyatgw.gif" /> #OnlyatGW Video Campaign Series → Illustration and art direction for 18 video stories of #OnlyAtGW moments, told by members of the GW community.&nbsp; ◌ Capital Emmy Award for Outstanding Commercial - Campaign ◌ AAF-DC Gold ADDY Award https://minheekim.com/GW-Magazine-Features-preview Tue, 30 May 2023 16:00:13 +0000 Minhee Kim https://minheekim.com/GW-Magazine-Features-preview Illustration, Lettering, Mixed Media ◌ 2015–2016 <img width="993" height="1200" width_o="993" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a07c3ed6b8ffe1561b7cfc2adae65c399ffd05a694929709e06c6130318e6504/gwmagfeatures.gif" data-mid="185641682" border="0" data-scale="69" src="https://freight.cargo.site/w/993/i/a07c3ed6b8ffe1561b7cfc2adae65c399ffd05a694929709e06c6130318e6504/gwmagfeatures.gif" /> GW Magazine Features →A sampling of covers and spreads created for GW Magazine. ◌ GDUSA American Inhouse Design Award (AIDA) for Editorial Design ◌ Featured on coverjunkie.com https://minheekim.com/Old-Portfolio-Site-Design-and-Build-1 Wed, 31 May 2023 12:54:46 +0000 Minhee Kim https://minheekim.com/Old-Portfolio-Site-Design-and-Build-1 Front-End Development, Identity Design,&nbsp;UX Design ◌ 2017 <img width="2772" height="1988" width_o="2772" height_o="1988" data-src="https://freight.cargo.site/t/original/i/ca0fca46e9edc6f0a309e097d47f1cabe6668ffd3724f097c958afd91fa6746b/Screen-Shot-2023-07-19-at-4.23.44-PM.png" data-mid="185643044" border="0" src="https://freight.cargo.site/w/1000/i/ca0fca46e9edc6f0a309e097d47f1cabe6668ffd3724f097c958afd91fa6746b/Screen-Shot-2023-07-19-at-4.23.44-PM.png" /> Old Portfolio Site Design and Build ↗ In 2017, I wasn’t happy with the level of customization available through popular portfolio websites. I designed the identity and UX of my portfolio site and built it from scratch as a way of teaching myself basic HTML, CSS, and JavaScript. It’s currently archived here and houses some earlier print and more traditional work.