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Hi there, welcome!


With 12+ years of experience in digital media and six of those in the wonderfully chaotic world of startups, I’m fueled by an innate desire to solve complex problems, especially in mission-driven work with real-world impact. I love building creative teams that are quietly excellent: thoughtful, collaborative, and skills-complete.

Highlights from my career include leading creative for brand refreshes, 360° campaigns, events, and product launches that reached millions and consistently outperformed KPIs; partnering with senior leadership cross-functionally on brand strategy and storytelling; and building scalable processes that helped teams work more efficiently and collaborate better.

Curious to a fault (and admittedly an overthinker), I dive deep into the data and research that inform good creative, translate design thinking so non-creatives can use it, and keep nudging team culture toward being more inclusive, empathetic, and human.✨

Outside of work, I can usually be found in the kitchen tweaking a recipe, consuming media related to my current rabbit hole, and collecting home reno ideas in the form of Zillow listings.

Get in touch with me! 
 hello@minheekim.com

[Skills]
Creative Strategy · Creative Direction · Art Direction · Brand Development · Identity Design · Design System · UX/UI Design · UX Research · Design Thinking · 360° Marketing · Visual Storytelling · Layout & Typography · Presentation Design · AI-Integrated Workflow · Motion Design · Photography · Mixed Media · Team Development · Startup Experience

[Tools]
Figma · Adobe Creative Suite (Photoshop, Illustrator, InDesign) · Adobe After Effects · Adobe Premiere Pro · Sketch · Midjourney · Adobe Firefly · Asana / Jira / Monday / Trello · Google Workspace · Keynote · ChatGPT · Pen & Paper

[Languages]
English · Korean · HTML, CSS, JavaScript
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