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Hi there, welcome!


With 12+ years of experience mostly in digital media and six of those in the wonderfully chaotic world of startups, I’m motivated by mission-driven work with real-world impact. I care deeply about building creative teams that are thoughtful, scrappy, and a little obsessed (in a good way). I love tackling complex problems, translating vision into execution, and making sure the brand’s creative direction actually ladders up to business goals.

Some of the work I’m most proud of include leading creative for brand refreshes, 360° campaigns, events, and product launches that reached millions and consistently outperformed KPIs; partnering with senior leadership on strategy and storytelling; and building scalable processes that helped teams grow faster and collaborate better.

Curious and a bit of an overthinker by nature, I’m always digging into the data and research that inform good creative, making design thinking accessible to non-creatives, and guiding creative teams to balance user needs with business objectives. I’m happiest when I get to help shape team cultures that are inclusive, empathetic, and human. ✨

Outside of work, I can usually be found in the kitchen testing a new recipe, (doomscrolling under the guise of) tracking new creative trends, reading or watching documentaries on my current rabbit hole, window shopping on Zillow, and catching up on sleep like it’s a sport.

Get in touch with me! 
 hello@minheekim.com
[Skills]
Creative Direction
Design Thinking
UX Research
Brand Development
Creative Strategy
Visual Storytelling
360° Marketing
Team Management
Startup Experience
Design Systems
UX Design
Identity Design
Motion Design
Art Direction
Photography
Mixed Media

[Tools]
Adobe Creative Suite
Adobe After Effects
Adobe Premiere Pro
Figma
Sketch
Keynote
Google Workspace
Asana
Pen and paper

[Languages]
English
Korean
HTML, CSS, JavaScript
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