Creative Direction, Motion Design ◌ 2019

Texting With Video Series

During 2017–2020, my role at theSkimm as a Senior, then, Lead Designer primarily focused on work that was in close creative partnership with the Video, Social, and Editorial teams. In order to scale efficiently as company headcount grew about 400%, I created template toolkits and systems to be used cross-functionally by these teams. This allowed those outside of the Design team to create assets that cohesively represented the brand across platforms.

For this series that we launched in 2018, I first concepted series branding, then created a set of mogrts (motion graphic templates that are responsive to the input content using JavaScript expressions and can be used by any video editor in Adobe After Effects and Premiere Pro) to ensure branding consistency.

This was one of several motion graphics packages I created for the Video team (and later trained other designers to do as well).