Identity Design, Product Design ◌ 2020–2021

theSkimm Loyalty Program

Starting in late 2020, I was design lead for marketing the launch of a new loyalty program at theSkimm. This involved close collaboration with the Product team. I was simultaneously also leading a brand refresh involving a new palette and illustration style, and this project served as a testing ground for the new design system as it was being built. 

Creative Director: Kat Lim
Illustration: Michele Rosenthal